If you are beginner in SEO and want to know about keyword research and analysis.
You are on the right post.
If you are totally new and don't know that what is seo and why we need it.
Then Please go to my post "What is SEO" and then read this post.
SEO keyword Research |
I will deliver it in easy to understand terms so you can learn and understand easily.
Following topics will be covered today.
What is keyword research?
What is importance of keyword research?
Types of keywords.
So lets start !
What is Keyword Research?
As all of us know that visitor on google type keywords to search for the items they want. For example if anyone want to search about 'shoes' he will type it in the google or any other search engine like bing, yahoo, etc. and search engine try to give most relevant results to that visitor. So as a SEO we have to search keywords that best suits the website/post/article.
So this process of finding best suitable keywords for website/post/article is known as Keyword Research.
Importance of Keyword Research:
It is the most important and valuable activity in SEO. Most of the SEO professionals start doing SEO with it. For beginners, its also helpful to start with it because it is easy to learn and understand. Though, its easy but very crucial. Searching of keywords can make or break your website ranking. Bad keywords can totally let your website ranking down. So its very important to do keyword research properly.So, as discussed above, that visitors search items or services by typing certain keywords in search box. So, if we find the most demanding keywords or phrases related to our business we can rank website very high in google and can get more and more traffic.
So, main target of keyword research is to find the keywords related to your field that most people enter in the search box to find results.
There are different tools and techniques to find the most demanding keywords so you can rank your website high.
Today my main target is to introduce you about keyword research. Once you cleared your concepts about it then you will be able to learn about tools and techniques used to find them.
We will cover them in depth in the separate post. Right now I am just naming 2 of them if you want to know about them right now you can search them in google yourself.
1. Google keyword Planner
2. SEMRush
Types of Keywords:
Head Keywords:
They are usually single-word keywords with huge amount of volume and competition.
For example someone searching for 'cars'. Because searcher's concern is all over the place(may be he want to search for family cars, sports car or any other). So they are not much useful.
I will personally advise you to not use single-word keywords. Because they are not much useful.
Body Keywords:
They consist of 2,3 words and have decent search volume. They are more specific and useful than head keywords. Keywords like 'sports car' are examples of body keywords. They are more specific than head keywords and have lesser competition.
Long tail Keywords:
Long tail keywords consists of 4 or more words and are most specific. That's why they have less competition and cover less volume data. Keywords like 'Sports car with reasonable price'.
I personally recommend you to use long tail keywords. They will be very useful for you. Because most of the people use long tail keywords to search.
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Daniyal Ahmad